Sport

Understand what actually builds community

Capture how audiences participate, contribute and return — and connect that behaviour to long-term growth and loyalty.

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What’s blocking community growth?

Participation is hard to see

Communities exist across platforms and touchpoints — but it’s difficult to understand who is actively participating versus passively consuming.

Platforms hide real behaviour

Surface metrics don’t reveal how people explore, contribute or engage over time, making it hard to understand what keeps communities alive.

Momentum fades quickly

Without insight into behaviour, moments of engagement fail to turn into sustained participation or repeat involvement.

Flip the script

Replace guesswork with behavioural and outcome intelligence.

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See it in action

Activate community content through consistent branded formats that work across owned and live environments

Capture first-party interaction data that shows how community members participate, contribute and return

Connect behavioural interaction to signals of growth, loyalty and long-term engagement

Trusted by leading global brands

Community growth isn’t a guessing game anymore

Amondo activates community content beyond single moments, captures how people actually participate, and connects that behaviour to outcomes.

Community teams gain clarity on what builds momentum, strengthens connection and keeps audiences coming back.

See how it works

Activate participation with portable branded content formats

Capture real community behaviour with first-party interaction data

Build communities that last

Formula E increased fan engagement by 50% and delivered sponsor value

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50%

Increase in page views

8.6%

CTR on partner CTAs

“We use Amondo every race week to easily source, curate and showcase content across our digital platforms. The fans love it - and we do too."

Emily Hirth

Digital Products, Formula E

Download Festival turns festival content into early-bird ticket demand

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6.3%

CTR ticket sale CTAs

1 million

Content impressions

How Team GB converted fan support into owned fan insight

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89%

Interaction rate

+1,500

Pieces of fan-submitted content

‍"Working with Amondo helped us to bridge the gap between fans and athletes and to inspire the nation to get behind the team, cheer and show their support."