On Friday 12th June, London became the first major fashion capital to stage a ‘virtual fashion week’, taking place via a specially created digital platform accessible to both industry professionals and the general public.
The platform hosted multimedia content from designers, creatives, brand partners, media, retailers and cultural institutions. This featured interviews, podcasts, designer diaries, webinars and digital showrooms.
The British Fashion Council appointed Amondo to curate the social conversations across the weekend to publish on the platform. This created an opportunity to facilitate a fashion show featuring solely user-generated content, marking the first time that a London Fashion Week show has been created only with content generated by the public.
Round-the-clock curation was provided by a team of expert content curators based around the world, with the sole purpose of satisfying the needs of London Fashion Week’s global audience. This was delivered via Amondo’s managed service, allowing the British Fashion Council team to concentrate on delivering the landmark event.
You can check out the Digital LFW platform here:
And here's a snapshot of the consumer-generated content curated by Amondo - based around the #LFWCatwalkChallenge:
For more information about our project with British Fashion Council, drop us a line at hello@amondo.com
