Company

Live experience agency Avantgarde builds events for big brands. In 2022, it took eBay’s seller events on the road. The eBay Business Roadshow visited 12 towns and cities across the UK, from Glasgow to Plymouth. Small sellers got a day of workshops, one-to-one advice and time with the eBay team.

Over 3,000 sellers came along. But once the last venue was packed away, Avantgarde needed a way to show its client everything the tour had achieved.

Challenge

A roadshow happens in pieces. Each stop had its own crowd, its own photos and its own buzz on social, spread across 12 cities.

And most of the best content wasn’t Avantgarde’s own. It came from sellers posting from the venues on their own channels, under all sorts of hashtags. Finding it all, let alone picking out the best, meant hours of searching.

That made the full picture hard to see. eBay’s team might have made it to one or two stops, but not all twelve.

And a deck full of numbers can’t show what a day on the road actually felt like. Avantgarde wanted eBay to see the people, the sessions and the results together, in something easy to share around the business. It needed to prove how far the roadshow had reached, not just say it.

Solution

So Avantgarde used Amondo to build a wrap-up: a single gallery that brought the whole roadshow together, ready to send to eBay once the tour was done.

Every seller’s view, curated in one place

Amondo pulled in content from every stop: sellers’ photos and videos from the venues, plus posts from the eBay team. Instead of hunting through feeds and hashtags, Avantgarde’s team could search it all in one place, filter it by location and pick the best in a few clicks, leaving out anything off-brand. That’s what turned hundreds of posts by other people into something an agency could confidently put in front of its client.

The numbers, right next to the moments

Alongside the content sat the key stats from the tour, like how many sellers came and how many locations it visited. Because the figures sat beside photos of packed rooms and busy advice sessions, eBay could see what the numbers really meant.

Proof of how far it reached

Because the content came from the people who were actually there, the wrap-up showed the roadshow’s reach in a way a headcount can’t. Sellers from Glasgow to Plymouth, all in one scroll, talking about their day in their own words.

Every post was also a sign the event had travelled beyond the room, out to each seller’s own followers. That’s the kind of reach a client wants to see from an agency.

Results

Instead of a report that sat in an inbox, eBay got a wrap-up its team could actually enjoy, full of the people and moments that made the roadshow work.

For Avantgarde, it was proof of the roadshow’s scope and reach, put together without days of digging through feeds.