Pucker Up Buttercup: You can now collect content directly from your audience

We’re so excited about this one. You can now collect photos, videos, and messages directly from your audience within the Imprint experience.

Like the Quiz Tile and other engagement formats, the Submission Tile is fully customisable, allowing you to add your brand’s look and feel, with custom colours, logos and fonts.

You can also customise the data points you want to collect from the user as part of the submission, including name, email, date of birth and more.

The process is fully compliant with data protection laws, whether the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) or other law or regulation. All you need to do is link the form to your Privacy Policy and/or Terms & Conditions.

It’s a great way to engage your audience in being a direct part of the conversation, whilst at the same time benefiting from that all-important first-party data capture and a pool of rights-cleared content to use in your future marketing!

Here’s an example of a quiz embedded in an Imprint:
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