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Getty Images and Amondo Partner to Enhance Fan Engagement and Simplify Media Distribution for Sports and Entertainment Organisations

London — 23 February, 2022: Amondo, a content storytelling platform with clients including Chelsea FC, Universal Music, Formula E, the International Cricket Council and Live Nation has partnered with Getty Images, a world leader in visual communications, launching a new integration that allows its clients to easily display licensed visual content from Getty Images via the Amondo platform.

Getty Images is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves over 1 million customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers.

Amondo is a content storytelling platform that enables organisations to utilise the content generated around their community for fan engagement and campaign activation. Content from all sources and platforms, plus media coverage, quizzes, promotions and data capture can be brought together via a new content format called an Imprint — which can be embedded and shared across websites, apps, in-venue screens, OOH, broadcast, social and email.

The integration allows organisations to connect their Getty Images account within the Amondo dashboard to add visual content from Getty Images to their Imprints.

“We’re delighted to announce our partnership and integration with Getty Images to bring its visual content to the Amondo platform. Many of Amondo's customers are also Getty Images customers, so the integration is an obvious fit. Being able to access and easily integrate Getty Images content into Imprints significantly improves the workflow for our teams and delivers a more seamless service to our clients.”

Charlie Buckle
Founder, Amondo

“Enabling our clients to work smarter and faster to showcase visual content that engages audiences across the globe is at the heart of our strategy. This is especially important during event driven coverage where Getty Images is relied upon as a core component of fan interaction. Our exciting partnership with Amondo streamlines the creation process through a native experience with content at customers' fingertips.”

Benjamin Beavan
Global Director Strategic Development, Getty Images

One of the first organisations to make use of the new integration is the British Olympic Association and Team GB around the recent 2022 Winter Olympics in Beijing. Team GB was able to access and display licenced visual content from Getty Images within daily Imprints showcased via the, official Team GB app and social media.

“The Getty Images integration with Amondo has allowed us to feature the high quality and impactful photos that Getty Images are renowned for within our Imprint feeds — and in a fraction of the time it would take to do manually. We’re proud to have worked with Amondo in bringing the passionate support of Team GB fans into one central location, making it easy for athletes and supporters alike to feel the momentum behind the team from back home.”

Nicol McClelland
Head Of Marketing, British Olympic Association

If you would like more information about the Getty Images integration or would like to discuss working with Amondo, please drop us a line at

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