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Campaign of the Month August 2021: 3Fold pop-up concert (Samsung UK)

This post is the first in our Campaign of the Month series, where we look to find and showcase one standout campaign each month using an Imprint.

💡 Info

On 26 August 1,000 lucky fans joined Samsung UK in an open-air show outside Samsung KX for the launch of its new Galaxy Z Fold3 and Z Flip3 foldable devices.

The 3Fold concert saw Brit Award nominee Yungblud treating fans to a 7-song performance, including ‘Parents’, the title track from the album ‘Weird!’ and the brand new single ‘Fleabag’.

The show’s encore featured the London Community Gospel Choir and digital artist Aries Moross, bringing together three distinct art forms to reflect the look of the phone and its folding form.

You can check out our wrap-up of the event below. We also threw in Yungblud’s new single, ‘Fleabag’, for good measure, using our new Spotify integration.

❤️ We love

The awesome blend of front-of-the-crowd UGC videos, selfies from influencers in the queue and post-show Tweets.

✨ Wrap-up

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